Social Media Expert

Location: Remote
Job Type: Part-Time / Contract
Industry: Publishing, Writing & Literary Community

About Us

We are a new and innovative literary platform dedicated to writers, book reviewers, critics, authors, freelancers, and academic writers. Our aim is to foster a dynamic community where literary professionals can network, collaborate, share insights, and grow their careers. We provide a space for discussions, book promotions, writing challenges, and exclusive literary events.

As we establish our presence, we seek a Social Media Expert to craft and execute a powerful digital strategy that increases our reach, engagement, and influence across various platforms. If you’re passionate about books, content creation, and community building, we’d love to have you on board!

Role Overview

As our Social Media Expert, you will be the digital voice of our literary community. You will develop and execute creative social media campaigns that drive engagement, build brand awareness, and attract new members. You will also be responsible for fostering meaningful interactions, promoting literary discussions, and leveraging data-driven strategies to grow our online presence.

This role requires a blend of creativity, storytelling, and analytical skills to ensure our platform is positioned as a leading space for writers and literary professionals.

Key Responsibilities

Content Strategy & Management

• Develop and execute a compelling social media strategy tailored to writers, authors, and literary professionals.

• Create and schedule engaging content, including posts, videos, graphics, and stories for platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok.

• Plan and manage monthly content calendars to ensure consistent and strategic posting.

• Leverage trends in the literary and publishing world to create relevant, shareable content.

Community Engagement & Growth

• Foster a thriving online community by responding to comments, messages, and discussions in a timely and engaging manner.

• Organize and promote interactive events such as book discussions, Q&A sessions with authors, live readings, and writing challenges.

• Develop initiatives that encourage user-generated content and member participation.

• Collaborate with influencers, literary bloggers, and writing communities to expand our reach.

Brand Awareness & Digital Marketing

• Develop and implement brand-building campaigns that highlight our platform’s value and services.

• Manage paid advertising campaigns to increase membership and drive engagement.

• Optimize content for search engines (SEO) and social media algorithms to maximize visibility.

• Use storytelling techniques to make our platform’s mission compelling and relatable.

Analytics & Performance Tracking

• Monitor social media insights and engagement metrics to evaluate campaign effectiveness.

• Identify growth opportunities by analyzing audience behaviour, preferences, and trends.

• Provide monthly reports with key insights and recommendations for strategy improvement.

Collaborations & Partnerships

• Identify and build partnerships with authors, publishers, literary influencers, and writing organizations.

• Coordinate giveaways, author takeovers, and collaborative campaigns to boost engagement.

• Engage in cross-promotion with relevant literary and publishing platforms.

Requirements

Skills & Experience

• Proven experience managing social media for brands, communities, or literary platforms.

• Strong knowledge of digital marketing strategies, social media trends, and platform algorithms.

• Excellent writing, storytelling, and communication skills tailored for social media audiences.

• Proficiency in graphic design tools like Canva, Photoshop, or similar platforms.

• Experience with video content creation (e.g., Reels, TikTok, YouTube Shorts).

• Ability to analyze data and adjust strategies for improved engagement and growth.

• Passion for books, writing, and the literary world.

Preferred Qualifications

• Background in publishing, writing, marketing, or digital communications.

• Experience working with literary brands, book clubs, or writing communities.

• Familiarity with influencer marketing and collaborations in the book industry.

• Knowledge of SEO and content optimization for social media.

Benefits

• Work remotely with a flexible schedule.

• Be part of an exciting new literary venture with growth opportunities.

• Gain exposure and connections within the writing and publishing industry.

• Access to exclusive book discussions, writing workshops, and networking events.

How to Apply

To apply, submit your resume, a short cover letter outlining your experience and passion for social media in the literary space, and links to social media accounts or campaigns you’ve managed.